DM is the practice of promoting products, services, or brands through digital channels and technologies.

Scope of digital marketing

Digital marketing encompasses the comprehensive strategy of promoting products, services, and brands through various digital channels and technologies. At its core, it includes search engine optimization (SEO) to improve website visibility, content marketing to engage audiences, social media marketing across platforms like Instagram and LinkedIn, email marketing for direct communication, and pay-per-click advertising for targeted reach. This digital ecosystem is powered by data analytics, allowing marketers to track performance, understand user behavior, and optimize campaigns in real-time. The scope extends to mobile marketing, influencer partnerships, and video marketing, all working together to create cohesive brand experiences across multiple touchpoints.

Techniques of digital marketing

1.Search Engine Marketing (SEM)

Technical SEO:

-Website architecture optimization

– Mobile responsiveness

– Site speed improvement

– XML sitemap creation

– Robots.txt configuration

On-Page SEO:

– Keyword optimization

– Meta tags and descriptions

– Header tag hierarchy

– Image optimization

– Internal linking

2.Content Marketing

Content Creation:

Written Content:

– Blog posts

– Articles

– Whitepapers

– Case studies

– Ebooks

Visual Content:

– Infographics

– Videos

– Images

– Presentations

– Webinars